News Journal Business Post: business marketing web articles - | Nokia to embrace ‘challenger’ role in new marketing push – CNET – marketing news
Nokia’s troubles attractive to customers in the ambulatory expanse hit prompted the consort to rethink its marketing strategy.
Speaking to AdAge in an interview publicised on Wednesday, Nokia Chief Marketing Officer Tuula Rytila said that her consort has become to the actualisation that it’s no individual “the cheater in our industry.” Therefore, Nokia crapper move performing “like a challenger.”
“It’s quite uncolored and we’re having a aggregation of recreation with it,” she told AdAge. “We poverty to be more brave in our move and [we want] a orbicular brand, as well.”
It’s that surroundings of decent a orbicular sort that could establish whole to Nokia’s future. As Rytila noted, Nokia today wants to create a sort that crapper attractiveness to consumers in the U.S., Europe, and aborning markets. In visit to do so, Nokia is relying on “relevancy and emotion” to attain its housing to customers.
Nokia has been in unfathomable pain over the terminal some eld as
Android continues to acquire popularity worldwide. Nokia was erst the world’s most striking figure maker, but as shipments hit slipped, it’s gift artefact to Samsung. The consort has partnered with Microsoft on Windows Phone to reenforce its stagnant in the smartphone market, but it’s ease having pain regaining its forfeited share.
To support with its marketing efforts, Nokia has broached ad authority JWT to advance its strategy. Rytila has live JWT with decent “more daring” in its marketing efforts. She didn’t feature just how the authority module endeavor to attain that goal.
Nokia to acceptation ‘challenger’ persona in newborn marketing near – CNET
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